Tallies

Project: Brand Design

Client: Tallies

Deliverables:

Primary logo

Alternative logo

Submark

Design Objective:

The design objective for Tallies was for a bold, fun and innovative brand that sells clothes specially designed for tall women, after all, good things come in tall packages. Nude, dusty pink and khaki formed the basis of the colour palette which achieved a brand that is stylish for the modern woman. A bold serif font was utilised for the logo paired with a more classic serif font for the logo tagline. This logo design will be used throughout the brand labels and tags as well as online.

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