What's all this jazz about defining your ideal reader or client? Can't you just build it and they will come? Nope. Defining your ideal reader is the first step in building a solid foundation for your business and something that is inextricably linked to your niche. It's time to get down and dirty and figure out who you are meant to serve, first and foremost.

Running a web design business can be a challenging task. There are a lot of moving parts that need to be coordinated, and it's important to have the right tools in place to help you stay organised and on top of things. In this post, we will explore four everyday tools that I use to organise my web design business: Dubsado, Acuity Scheduling, Asana, and Mailchimp.

Your website copywriting, or copy for short, refers to the written content on your website, including headlines, body text, and calls to action. It's often overlooked, but website copy is actually one of the most important elements of your website. It can make or break your website's success and have a huge impact on your business and its growth. In this blog post, we will explore 3 reasons why your website copy is so powerful in both attracting and converting potential clients in your business.