What's all this jazz about defining your ideal reader or client? Can't you just build it and they will come? Nope. Defining your ideal reader is the first step in building a solid foundation for your business and something that is inextricably linked to your niche. It's time to get down and dirty and figure out who you are meant to serve, first and foremost.

So you're considering taking the leap and re-branding your business, but you're completely overwhelmed with the all of the work that will come with it. Your logo design, your website, your social media accounts, your graphics, your business cards, the list goes on...